Looking over at The Arden Hotel on a clear day.

A warm welcome, naturally

At the time, the Arden was an outpost in the countryside located on the main road between Birmingham and Coventry. It was surrounded by open fields and forest. There was no NEC, motorway, nor railway station. The airport, known as Elmdon then, was basically an airstrip with a small terminal and very few flights. On the face of it, the partners had acquired a roadside cafe with six bedrooms which sold bacon butties for 2 shillings (10p), with little prospect of significant growth.

In 1970, it was rumoured for the first time that Birmingham was being considered to home the National Exhibition Centre. By 1976, the NEC opened its doors for the first time, and the area directly surrounding the Arden exploded into life. In the meantime, the Arden had expanded to 24 rooms in 1973, having been granted approval on appeal, and had also opened a night club, called ‘Stage One’, located in the basement.

The now renamed Arden Motel was therefore ideally positioned to benefit from the large influx of people.

The following two decades saw continued growth with extensions of: 22 bedrooms, plus the Arden Hotel Restaurant and Bar (1980); 30 bedrooms and leisure complex (1986); 70 bedrooms, conservatory, and courtyard (1993).

In September 2000 the company opened the new atrium reception area together with the sunken bar area and ‘Meeting Place’, and a further 70 bedrooms taking our total to 216.

Sadly, Pete passed away in 2022, but he continued to enjoy half a brew while standing at the bar until the very end. To this day, the hotel is entirely owned by the Gardner family and hopes to continue to be for the next 50 years!

A stylish, relaxing hotel room at The Arden Hotel.

Discover our rooms

All 216 rooms combine contemporary styling and comfort with practicality to provide that home-from-home feeling.

A plane taking off at the nearby Birmingham Airport.

Park, sleep & fly package

Start your trip from Birmingham Airport in style – without the usual hassle, alongside unbelievable value! We are only 10 minutes away by foot or road.

A guest purchasing a gift card at reception – a perfect gift.

Arden Hotel gift vouchers

Struggling to think of the perfect gift? From Afternoon Tea to a hotel weekend break, explore our unique gift ideas for any occasion.